Quality tools for strategic decision making

Strategic decisions play a vital role in the success of any organization. The ability to identify, evaluate, and select the best options to achieve long-term goals is critical. In this context, quality tools, widely used in quality assurance and control sectors, stand out as valuable resources that inform and improve strategic decision-making processes, not only within the quality sector, but also in decisions at administrative levels.  In this article, we’ll explore how to use these tools effectively.

Introduction to quality tools

Quality tools are a set of techniques and methods that help organizations understand and improve their processes, products, and services. While these tools were originally developed to ensure quality in the industry, they have proven to be highly adaptable and beneficial in a variety of industries, including strategic decision-making.

The role of quality tools in decision-making

1. SWOT analysis (strengths, weaknesses, opportunities and threats)

SWOT analysis is a well-known tool used to assess an organization’s position in its environment. Helps identify internal strengths and weaknesses, as well as external opportunities and threats. Based on this analysis, strategic decisions can be guided to exploit strengths, reduce weaknesses, exploit opportunities, and respond to threats.

2. Priority matrix (GUT matrix)

The priority matrix is a simple but effective tool that ranks options based on specific criteria such as severity, urgency, and trend. This helps organizations decide which actions to prioritize by providing an objective framework for strategic decision-making.

3. Root cause analysis

Root cause analysis is an important tool for understanding underlying issues that can impact an organization’s strategy. Identifying the root causes of a problem allows strategic decisions to be directed toward addressing those causes, rather than just dealing with the symptoms.


The PDCA cycle, which stands for “Plan-Do-Check-Act” (or “Plan-Do-Check-Act” in Portuguese), is a method of continuous improvement widely used in various departments and environments. It operates as a cyclical, iterative process designed to continuously improve the efficiency and effectiveness of a process, product, or service.

Planejamento (plan): Nesta fase, a organização identifica o problema, define metas e objetivos claros e desenvolve um plano de ação detalhado para atingir essas metas. O planeamento também inclui a identificação dos recursos necessários e a antecipação de potenciais obstáculos.

Do (do): Here is executed the plan developed during the planning phase. Perform actions as planned and record all activities for future analysis.

Check: During the validation phase, the results are monitored and compared with the goals established in the planning phase. This involves collecting and analyzing data to determine if goals are being met and if the plan is working as expected.

Act: Based on the findings of the verification phase, corrective actions are taken. If the results are in accordance with the goals, the improvements are consolidated and the processes are standardized. If there are deviations, root causes are identified and corrective measures are implemented to adjust the original plan.

Following the general market trend of systematic, data-driven approach to evaluating options, identifying problems, and prioritizing actions, the tools in the strategic decision-making process can better adapt to changes in the business environment and increase your chances of long-term success.

Therefore, investing time and resources in understanding and applying these tools can be a sensible strategy for any organization looking to improve its strategic decision-making. Count on the personalized training of Kivalita Consulting to take more of this practice into your business, learn more.

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