Privacy Policy

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We, at Kivalita Consulting, are committed to safeguarding your privacy and protecting your data. The purpose of this document is to clarify what information is collected from users of our website – – and how this data is used.

To offer our services, Kivalita Consulting, through its website and the medium where it is being used and the devices synchronized with it, collects various data and information, aiming, above all, at providing an increasingly better experience for you. We recognize that your privacy is very important, so we take all possible steps to protect it. In this sense, this document aims to inform you how your information and personal data will be collected, used, shared and stored through our website and respective services.

This Privacy Policy applies when you use our Services that involve online and offline data collection, including Personal Data collected through our various services and channels, including websites, third-party social networks, telesales, points of sale and events. Our users can choose, in certain cases, the types of data we collect, use and share, as described in this Privacy Policy.

The acceptance of our Policy will be done when you register on our platform to enjoy one of the services mentioned above. Such acceptance will take place when you affirmatively agree to the use of your data for each of the purposes described by us here. This will indicate that you are aware of and fully agree with how we will use your information and data. If you choose not to provide us with the Personal Data necessary to use our products, or for the provision of our services (we will indicate where applicable), or do not agree with this Policy, we will not be able to provide you with our products and/or services. If you do not agree with this Policy, please do not continue your registration procedure and do not use our services. However, please let us know your disagreement so that we can clarify or improve them.

This document was written in a simple and accessible way, with several examples of data collection and use, precisely so that you can read and understand how we use your data to offer you a safe and comfortable experience in the use of the services we offer you.

This Policy is divided as follows to facilitate its understanding:

  1. What are the personal data sources?
  2. What types of data does Kivalita Consulting collect?
  3. With whom does Kivalita Consulting share your data?
  4. What are the rights of data subjects?
  5. How long will the data be stored?
  6. How does Information Security work at Kivalita Consulting?
  7. Policy Changes

1. What are the personal data sources?

The amount and type of information collected by Kivalita Consulting varies according to the use you make of our services. We will collect different data if you are visiting our website, interacting on third-party Social Networks and interacting with advertisements. And to make these definitions and differences more accessible, we segmented the collection of user data into 04 parts, so that you can understand what applies specifically to you.

This Policy applies to Personal Data that we collect from or about you through the following sources:

Kivalita Consulting website. Consumer-facing website operated by or for Kivalita Consulting under our own domains.

Ad interactions. Interactions with our advertisements (for example, if you interact with one or more of our advertisements on a third-party website, we may receive information about that interaction).

Data created by Us. During our interactions with You, we may create Personal Data about You (for example, but not limited to, records of your purchases or intent to purchase via telesales, and records of your interactions with our content and emails).

Events. Events in which Kivalita Consulting participates as a sponsor or exhibitor.

It should also be mentioned that we store information about all contacts already made with our users, regardless of the type of user who made the contact. Such information includes content downloaded from our pages and interactions via email, such as openings and clicks.

By clicking on the content sharing buttons on the social networks available on our pages, the user will be publishing the content through his profile on the selected network. Kivalita Consulting does not have access to the login and password of users on these networks, nor will it publish content on behalf of the user without the user performing this action.

It is worth noting that all data we collect is used to provide our services and/or sell our products. Therefore, all data and information about you is treated as confidential, and we will only use them for the purposes described and authorized by you, mainly so that you can fully use our services, always aiming to improve your experience as a user. In this sense, see in section 2 what applies to you.

1.2. What are the Legal Bases for data collection?

We use as a legal basis for collecting data only forms authorized by law, such as, but not limited to, consent, legitimate interest and the regular execution of signed contracts. When the legal basis for collection is not consent, we will always observe current legislation, as well as respect the individual rights and freedoms of data subjects.

2. What types of data does Kivalita Consulting collect?

2.1. Website visitors

If you only access our websites, we will collect your browsing data. In this case, when you visit our website, a “cookie” is inserted in your browser through the Google Analytics software, to identify how many times you return to our address.

“Cookies” are identifiers that we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features on our Services are visited and how many people access them.

We also use Cookies and navigation data such as URLs (Uniform Resource Locators) to collect information about the date and time of your visit and the solutions and information for which you searched and viewed. Like most technology companies, we automatically collect this personal data and store it in log files whenever you visit our website or access your account on our network. We may use session cookies (which expire after you close your browser) and persistent cookies (which remain on your computer until you delete them) to provide you with a more personal and interactive experience on our website. Persistent Cookies can be removed by following the instructions in your internet browser's help file. You can choose to limit, refuse or disable Cookies through your browser settings. However, in doing so, some areas of our website may not function properly, which may prevent you from taking advantage of some of our features.

Again, this Privacy Policy does not cover the use of Cookies by third parties, and we are not responsible for their privacy policies and practices. Please note that Cookies placed by third parties may continue to monitor your online activities even after you have left our Services.

2.2. Leads from Kivalita Consulting

If you interact on our website or with our materials and content, we will collect, in addition to your navigation data mentioned in the Visitors section, your visit data to our pages, and other information that you choose to share with us, through your interactions with our forms, Landing Pages and emails, for example.

In order to offer content and materials of interest to you, it is often necessary to cross-reference the data we collect from you, so that our marketing actions are directed to what you expect to receive from us. We guarantee that this crossing is not done in a discriminatory way, not injuring any of your individual rights or freedoms. In addition, you may, at any time, request a change to remove change or remove such data processing permissions, via the email [email protected].

Considering all these points, some possibilities for using your data may occur. In this sense, we recommend that you read the examples below:

  • Your e-mail is used to send the material or information requested by you when completing the form. It can also be used to send Newsletters, E-mail Marketing and even communication about the launch of new free materials or new products from Kivalita Consulting and partners. However, the user can unsubscribe at any time;
  • Employees of Kivalita Consulting may eventually get in touch via e-mail or telephone to carry out research or present products and services;
  • Send you messages regarding support or service, such as alerts, notifications and updates;
  • Communicate with you about products, services, promotions, news, updates, events and other matters you may be interested in;
  • It is Carry out targeted advertising according to your tastes, interests and other information collected.

2.3. Users of Kivalita Consulting Sites and Services

If you use any of our services and/or products, we will collect the following categories and types of personal data: contact data (name, email and telephone), location data (country, state and city), professional profile data (title, name and segment of the company where you work, number of employees in that company, academic education and years of experience), data for marketing purposes.

For contracting our services and/or products, the following are collected:

  • contact details (name, email and telephone);
  • professional profile data (position, company, company segment, number of employees in the company);
  • locational data (country, state and city);
  • billing and billing data (corporate name or name, trade name, CNPJ or CPF, legal guardian and their CPF, head office address, credit card details, when choosing this payment method, options regarding Simples Nacional, additional data for issuing Invoices and payment currency for international customers).

3. With whom does Kivalita Consulting share your data?

We do not rent, sell or transfer your personal data to anyone. We may share your personal data in the cases mentioned below:

Advertisers: You may eventually directly receive advertisements, content and links displayed in a personalized way from Kivalita Consulting, according to your interests and behavior on our platform or on other services with which you interact. For this purpose, data may be shared between Kivalita Consulting and the targeted advertising platform, mainly unique identifiers, IP addresses, cookies and other information collected from your browser, which may be used to measure the efficiency of online advertising. You can always object to this advertising by contacting us at [email protected].

Statistics: The data stored by Kivalita Consulting may be used for statistical purposes (analytics). These data are grouped in order to provide a macro analysis of the scenario, and therefore do not seek to identify or make the holders of personal data identifiable, but only to better understand how they access Kivalita Consulting platforms, in order to improve the provision of services and customize products that are more targeted to the interests of users.

4. What are the rights of data subjects?

You can always choose not to disclose your data to us, but keep in mind that some of this data may be required to register on our platforms or use some of our features and products that we offer you. Regardless of this, you will always have rights regarding the privacy and protection of your personal data, and we, in addition to being concerned with the security of this data, are also concerned that you have access to and are aware of all your rights regarding personal data.

Therefore, below we summarize all the rights you have under the General Data Protection Law (LGPD), other Brazilian sectoral laws regarding data protection and the General Data Protection Regulation (GDPR), which are:

  • Right of access;
  • Right of rectification;
  • Right of exclusion;
  • Right to confirm the existence of treatment;
  • Right to request blocking or deletion;
  • Right to information from public or private entities;
  • Right to restrict processing;
  • Right to automated decision review;
  • Right to object to processing;
  • Right to an explanation of the logic behind the collection of your data;
  • Right to information about the possibility of not providing consent and the consequences of the refusal;
  • Right to withdraw your consent.

In this sense, below is a brief explanation and examples of some of these rights:

  • Request for access to your personal data. This right allows you to request and receive a copy of your personal data that we hold about you.
  • Request for rectification of your personal data at Kivalita Consulting. This right allows you to request correction and/or rectification of your personal data at any time, if you identify that some of them are incorrect. However, in order for this correction to take effect, we will have to check the validity of the data you provide us.
  • Request for deletion of your personal data. This right allows you to ask us to delete your personal data from our platform. All data collected will be deleted from our servers when you request it or when they are no longer necessary or relevant for us to offer you our services, unless there is any other reason for maintaining them, such as a possible legal obligation to retain data or the need to preserve them to safeguard the rights of Kivalita Consulting. To change your personal information or delete it from our database, just send an email to [email protected].
  • Right to object to data processing. When we are relying on a legitimate interest (or that of a third party) and there is something about your specific situation that makes you want to object to processing in that field, as you believe it impacts your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes p. eg In some cases, we can demonstrate that we have legitimate reasons to process your data, which override your rights, as in these cases they may be essential for the provision of the product and/or service.
  • Right to request blocking or deletion. This right allows You to ask us to suspend the processing of your personal data in the following scenarios: (a) if You want us to establish the accuracy of the data; (b) where You require data to be retained even if we no longer need it, as necessary to establish, exercise or defend legal claims; or (c) if You objected to the use of your data, but in this case we need to verify that we have legitimate reasons for using it.
  • Restrict the processing of your personal data. This right allows you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the accuracy of the data; (b) where you need us to keep the data even if we no longer need it, as necessary to establish, exercise or defend legal claims; or (c) you have objected to the use of your data, but we need to verify that we have legitimate reasons for using it.
  • Right to withdraw consent at any time. You have the right to withdraw your consent, however this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide you with certain products. And if that's the case, we'll let you know the moment it happens.
  • Right to review automated decisions. You also have the right to request a review of decisions made solely on the basis of automated processing of your personal data that affect your interests.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise your other rights). This is a security measure to ensure that personal data is not disclosed to anyone who is not entitled to receive it. We may also contact you for more information regarding your request in order to expedite our response. Your legitimate requests will be answered within 5 (five) business days. If your request is particularly complex or if you have made several requests, we will notify you and keep you updated on the progress of your request, in case it takes longer than the time provided for in this item.

5. How long will Kivalita Consulting store the data?

We will only keep your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of complying with any legal, contractual obligations, or requests from competent authorities.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purpose for which your personal data is processed and whether we can achieve those purposes through other means, and applicable legal requirements.

6. How Information Security works at Kivalita Consulting

In order to guarantee your privacy and the protection of your personal data, Kivalita Consulting adopts the best information security and safe development practices in the market, that is, we design products and services that promote the protection of your data.

We strive to protect the privacy of your account and other personal data we hold about you in our records, but unfortunately we cannot guarantee complete security. Hardware or software failure and other factors can compromise the security of your personal data at any time, so please help us maintain a safe environment for everyone.

7. Changes to the Privacy Policy

As we are always looking to improve our services, this Privacy Policy may undergo updates. Therefore, we recommend periodically visiting this page so that you are aware of the changes. If relevant changes are made that lead to a new consent from you, we will publish this update and request a new consent from you.

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